In today’s business world, the functional business teams can no longer work in isolation or in ‘silos’. I have always felt the need for collaboration. I’ve enjoyed numerous opportunities to collaborate at a personal level and I have successfully influenced collaboration amongst functional groups. My journey toward understanding that it was collaboration or else began over 30 years ago.
A lot has changed since my wife and I moved into our first apartment in Woodridge, Illinois during the summer of 1981. That was the summer I started my career in the food industry. Back then most manufacturers followed many of the same practices used since the post-WWII years. ‘If it ain’t broke, don’t fix it’ was a common theme. Most of us in the Baby Boom generation were more than happy to benefit from the foundation laid by the hard working men and women of Tom Brokaw’s ‘Greatest Generation’.
One of the advantages of being in the business for the past 30 years is having the honor of seeing huge changes in how food manufacturing has adapted to the constantly changing world. Looking back it’s easy to understand why we wanted to maintain the status quo. Unemployment was relatively low and energy was cheap. There wasn’t a huge amount of pressure in 1981 to change the paradigm.
But as escalating energy prices and inflation drove down profitability, the business environment evolved rapidly. Private equity firms completed leveraged buyout transactions that rocked the food industry. Companies were bought and restructured resulting in huge layoffs, signaling the end of the ‘fat and happy’ style of business. As a young man learning his way around the business world, it was clear I would need to adapt in order to survive.
Around this time we found ourselves asking what would it take to survive a leveraged buyout? It quickly became clear that if the new owner asked, ‘who gets the job done around here?’, the names that come up the most would survive.
With the environment changing dramatically, I knew I had to look at my work differently. If I wanted to ‘be in the conversation’ my instinct told me that a collaborative approach to my job would go a long way toward being productive as well as being recognized by co-workers as an excellent team member.
When I moved into management roles, I took this concept to the next level; I knew that collaboration between functional groups in a manufacturing company would be crucial to success in the business world.
Current business practices and collaboration
In Top Food Entrepreneurs Dish on How the Business Has Changed , INC on-line magazine, several key food industry executives discuss how consumer behavior has changed dramatically over the past 30 years. They emphasize that consumers are savvy and information is available very quickly through the use of social media.
Smart companies use the ability to ‘hear’ their consumers through social media to their advantage. However, to be in a position to rapidly respond to consumer demands, food manufacturers must be flexible from a manufacturing perspective.
Even if a company has the physical assets to rapidly react to changes in consumer taste, they must be able to harmonize the business and operations teams. It is imperative that the supply chain be fully synchronized with the business team. In other words, success depends upon a true collaboration between Marketing, Sales, Finance, and the Supply Chain.
“Coming together is a beginning, staying together is progress, and working together is success.” – Henry Ford (link to reference)
To facilitate collaboration I have used a ‘Core Team’ approach. Here is the basic process for making this happen:
- Assemble the ‘Core Team’ – The supply chain manager responsible for the day-to-day planning and operations will work with business counterparts to determine who would be a member of the ‘Core Team’. The business functions must be represented; i.e., Marketing, Sales, and Finance. Production planning, Manufacturing, and Procurement would also be members of the core team.
- Establish a team charter – It is very important to ensure everyone on the core team understands the purpose of the meetings and how each member will contribute. The goal of the Core Team is to create and maintain a platform for the business team to understand how the Operational function impacts the success of the business and vice versa. For example, the Supply Chain representative will provide explanations to the team regarding customer service issues. Since the Sales manager is at the table, they will be able to talk about demand, e.g. under-forecasting. If manufacturing issues are creating the problem, Operations explains the actions taken to correct the issues.
- Ensure transparency – The core team will be successful when current data is made available to the entire team. This data must include information and insights into current issues as well as potential issues facing the supply chain in the future. For example, the business team shares sales projections for the next few years on a regular basis. This is critical for ensuring that production capacity is available for future growth. The more transparent the information is between the functional groups, the more efficiently and effectively the core team will operate. An effective core team will result in a successful business.
You may be thinking this core team concept sounds very similar to the S&OP (Sales & Operating Plan) process. The primary difference between the core team and an S&OP process team is the core team agenda is more holistic as opposed to the financial focus of S&OP. In other words, S&OP is more about the ‘what’ and hitting the financial numbers; the core team will determine how the business team will reach their targets. The purpose of the core team meeting is to form a true collaboration between functional groups and ensure everyone understands how the business is going to succeed.
When I think back to those days in the 80’s and the looming threat of being purchased and potentially unemployed, fear was the driving force behind becoming more collaborative. Not being able to respond to the customer and consumer is the modern ‘fear’ driving change in today’s business world. As the paradigm shifts, collaboration at all levels in the organization is the key to being successful in today’s constantly changing environment.
As it turns out, for most of us collaboration or else will keep our companies successful and ourselves in the conversation.
Photo credit: Depositphotos 9959012 michaeldb